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Контрольная Definition and classification of the term Event, номер: 237326

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essay cover Definition and classification of the term Event , Table of contents

1. DEFINITION AND CLASSIFICATION OF THE TERM “EVENT” 3
1.1 Private Events 3
1.2 Corporate Events 6

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Дата публикации:

Definition and classification of the term Event
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Table of contents

1. DEFINITION AND CLASSIFICATION OF THE TERM “EVENT” 3
1.1 Private Events 3
1.2 Corporate Events 6
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  • Содержание:
    Table of contents

    1. DEFINITION AND CLASSIFICATION OF THE TERM “EVENT” 3
    1.1 Private Events 3
    1.2 Corporate Events 6
    1.3 Charity/Fundraising Events 9
    2. EVENT MARKETING 10
    2.1 Definition of Event Marketing and it’s Pioneers 10
    2.2 The Five Ps of Event Marketing 11
    2.3 Features of Event Marketing 14
    3. TYPES OF FASHION EVENTS 16
    4. ORGANIZATION OF A SUCCESSFUL FASHION EVENT 19
    5. FASHION EVENTS AS A MARKETING PLATFORM 21
    6. FASHION EVENTS’ INNOVATIONS 23
    7. REFERENCES 25

    7. REFERENCES

    1. Chand, S. (2016) web page. Event Marketing: Meaning, Features and Importance of Event Marketing http://www.yourarticlelibrary.com/marketing/event-marketing-meaning-features-and-importance-of-event-marketing/32327/. Accessed 28 August 2016.
    2. Event Education (2013) web page. http://www.eventeducation.com/what-is-event.php. Accessed 28 August 2016.
    3. Event Marketing (2016) web page. http://www.marketing-schools.org/types-of-marketing/event-marketing.html. Accessed 28 August 2016.
    4. Hall, M. (2016) web page. 11 WAYS TO PROMOTE YOUR FASHION EVENT http://theemergingdesigner.com/11-ways-to-promote-your-fashion-event/. Accessed 29 August 2016.
    5. Holmes A. (2014) web page. Fashion Week: A Product Launch in its Own Right http://www.schneiderpr.com/blog/fashion-week-a-product-launch-in-its-own-right/ Accessed 30 August 2016.
    6. How to Organize a Successful Fashion Event (2014) web page. http://www.lorensworld.com/guest-bloggers/how-to-organize-a-successful-fashion-event/. Accessed 27 August 2016.
    7. Howard, Vicky (2006). Brides Inc.: American Weddings and the Business of Tradition, p. 34. University of Pennsylvania Press, Philadelphia.
    8. Hoyle H. Leonard Event Marketing. HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS. JOHN WILEY & SONS. 2002.
    9. King, R. EVENT MANAGEMENT (2016) web page. http:// hndeventmanagement.weebly.com/classification--types-of-events.html. Accessed 30 August 2016.
    10. Korab, H. A Brief History of Birthday Parties. LAS News. Retrieved 2 October 2012.
    11. Österle, H., Fleisch E., Alt, R. (2001), Business networking: shaping collaboration between enterprises (2, illustrated ed.), Springer.
    12. Rhyming Wedding Speeches (2012) https://web.archive.org/web/20120814003503/http://www.rhymingspeeches.com/bridespeech. Accessed 28 August 2016.
    13. Salas, E., Diazgranados, D., Klein, C., Burke, C. S., Stagl, K. C., Goodwin, G. F., & Halpin, S. M. (2008). "Does Team Training Improve Team Performance? A Meta-Analysis". Human Factors: the Journal of the Human Factors and Ergonomics Society.
    14. Shone, A., Parry, B. Successful Event Management: A Practical Handbook Cengage Learning EMEA, 2004.
    15. The Business Dictionary (2016) web page. http://www.business dictionary.com/definition/event.html#ixzz4IQ7t3plp. Accessed 29 August 2016.
    16. The Cambridge Dictionary (2016) web page. http://dictionary. cambridge.org/ru/словарь/английский/event. Accessed 29 August 2016.
    17. What’s in A Fashion show? (2011) web page. https://info.fabrics.net/what’s-in-a-fashion-show/. Accessed 27 August 2016.

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